Sunday, April 19, 2009

LALIT MODI- The new face of corporate India


The other day I was watching the IPL -2 post-match ceremony and the way Mr. Lalit Modi-the man who changed the landscape of Indian cricket by launching Indian Premier League, addressed all the cricket lovers, both in the stadium and watching from tv-sets , i am sure it left a mark in their hearts. Lalit Modi- the IPL Commissioner, has taken cricket into a new era, turning a sport that can be baffling to watch for five days into an action-packed game lasting for few hours. He has conceived and executed the idea of IPL with a spectacular success.

He is the man who was instrumental in the happy marriage of cricket and entertainment. This astute businessman was not only able to boost the revenues of BCCI through this new format of cricket,which is raking lot of moolahs, but also added glamour to it by inviting bollywood stars and people from corporate world to be stakeholders of IPL.

As the election dates clashed with IPL-2 and the Government showed its reluctance in providing adequate security arrangements , the fate of IPL-2 seemed to be hanging in air. Without Govt. support, it was obvious that its not going to be a smooth sailing for IPL-2 and cricet fans will be deprived of all the fun and entertainment provided by IPL

But Mr. Modi had other things in his mind. He decided to shift the season-2 of IPL to South Africa in order to keep his promise to all the cricket fans of organizing this tournament in April.And its worth mentioning that all the arrangements for organizing this mega-event were made in less than four weeks and it was possible because of the sheer commitment of Lalit Modi and his team.
The way he managed to organize IPL-2 in South Africa in such a short span, putting all the apprehensions aside, speaks volume of his managerial skills .

And with Mr. Lalit Modi as a lead anchor for IPL,the only thing which comes into my mind is:

"The difficult was completed immediately, it was the impossible which took little time."

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